What Yousef Al-Obaidly Said About TV Rights On Sports

The latter was its managing director to this day and was very involved in launching the chain in France and the various subsidiaries around the world (USA, Asia, etc.).A graduate of the University of Seattle, Yousef Al-Obaidly has spent most of his career with the Al-Jazeera Sport group, which has become beIN Media Group since the beginning of the year.In speech in sports executives in October 2019, beIN Media Group CEO, Yousef Al-Obaidly explained that the exclusivity of sports rights exclusivity is dead and piracy is still rife – read more here http://www.insideworldfootball.com/2019/10/08/worst-nightmare-beins-al-obaidly-tells-sleep-walking-rights-owners-tv-bubble-burst/.


It is worth considering the forced transformation of the sports facilities themselves, the entire competitive infrastructure. New economic conditions, the lack of state and any other financial support forced the owners of stadiums, sports complexes, pools to lease the available space and territories, often for markets of different directions, up to “flea markets”. This could not but affect the downgrade of sports broadcasts from domestic competitions.

  • It should be noted that the sport in this period in our country was poorly organized. Constant changes in the regulations of championships and various tournaments, when the conditions changed almost annually, constant transfers of matches in playing forms, intrigues and scandals in the leadership of sports organizations and institutions all this together could not but affect the image of domestic sports, including media environment. He clearly lacked competent management at that time to establish relations with sponsors, media leaders, and maintain a positive image of his organizations. In addition, a society that was experiencing a turning point in the history of the country, which was accompanied by tremendous difficulties both mentally and materially, simply had no time to be interested in sports.
  • It was quite obvious that new forms of presenting sports competitions in electronic media were also needed. Some radio stations have responded to similar audience needs by introducing live broadcast of competitions in their most popular sport, soccer, into their own practice. However, most often they were associated with the successes and achievements of the local team.
  • The development of new technologies, primarily related to cable networks and the organization of broadcasts through satellite communication systems, has led to the emergence of fundamentally new approaches to showing and telling about sports in electronic media. The Cosmos-TV system is being created, in the package of which there is also a version of the imported channel. The broadcast technology was organized as follows.

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In particular, he noted that, concluding a similar agreement, the channel “provides a huge loan to a project that has not justified itself in terms of ratings”. The broadcast of the championship is, in his opinion, “the social task of the state television channel.” According to the publication, the RTR channel paid $ 15 million for three seasons, which is comparable in cost to showing the World Cup games ($ 120-130 thousand for broadcasting one game).


The necessary indicators to achieve the profitability of broadcasting football matches at the proposed time should have been:

audience share – 18%, rating – 5-6%.

In 2002, according to experts in reality, the indicators were: audience share – 5% with a rating of 1%.

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